We all can not get through a single day without purchasing a product or service from a small business within our surroundings. Whether we’re visiting the neighborhood car wash, having an office or home painted, or getting a home refrigerator repaired, we all need the services of a local entrepreneur.

It’s the uniqueness of the service marketing model (local, one-to-one, person-to-person)that makes it so different from marketing an average product. If your company is all about providing a great service that leaves a lasting positive impression on customers, a marketing campaign that promote lasting relationships is essential to your success.

• Connect With People Around You

Be kind to your neighbors and community, and don’t approach your community with the old “competitive advantage” business model that results a lot of disconnect. Other established local businesses around you have their own clientele base. So if you treat these businesses with respect and kindness, and since they may be only able to handle a certain amount of clientele, chances are that they may just refer some clients to your services. Best relationships are those built on trust as such, leveraging on each others competitive edge to land a sale through healthy collaboration is not a bad idea.

• Compete based on value, Not Price

What will make customers or clients select your company as against your competitors’? It comes down to your offering and the value your service will bring to bear on your clients. It is true that customers are naturally very sensitive to pricing but your service fee may become secondary to them if they see real value in your offering. Demonstrate that you have something to offer your customers and they will naturally pay your fees wirthut any hassle.

• Use Incentives to Reel in Customers

Depending on the size of your community, there could be many other options or alternatives to the service you render. So how do you attract new customers? Everyone wants a discount deal, and special promotions are a great way to satisfy that want. While a successful promotion might cut into your profits in the short term, it could also bring new customers through your doors and open you up for more and amazing opportunities. Just remember to strike a balance between your quest for profile and your customer acquisition. While both add to bottom-line, customer acquisition is what will guarantee growth and more profiles for your business. Customers’ perception of your service is a big deal, manage it well if you want to succeed.

• Be on demand and Be Visible

Share your expertise and skills on marketplaces like t-hub.com.ng. These site have lots of businesses and services that people can choose from, so consider providing enough information about your service to build up your profile to enable prospective customers locate you. You can also get a website to help potential customers find you easier and get to know your offerings. Call: 07037778518 to get listed on t-hub

• Keep in touch

It costs considerably less to keep a customer and make repeated sales than to win a new one, so it’s smart to maintain a campaign to upsell or resell to existing customers. In fact if you’re not communicating with and engaging your customer database at least every four to six weeks, you’re missing opportunities to grow your business and chances are that you could loss those customers to competition. Customers like to be remembered and engaged, but they don’t want to be annoyed. Good service is worth mentioning, and courteous customer service can build a great word-of-mouth following.

• Get Social

In addition to creating a website for your business, consider creating business pages and profiles on social media platforms like Facebook, LinkedIn, Twitter Instagram, WhatsApp and any other social networks you find suitable for the service you render. Once your pages are all set up, make sure you stay on top of them by responding to customer inquiries and posting valuable and relevant updates or content. This will help you build a following and market penetration that will result to sales. And even if your friends, family and followers on social media that your marketing efforts are targeted isn’t buying what you’re selling, they can still easily share your offer with people they know.